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Review of literature on customer satisfaction in two wheelers

Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations. 4257, P-ISSN: 2087-1228 E-ISSN: 2476-9053. According to Anuj kumar kanojia, 2011, i n his article explored the impact of consumer attitude on sales of two-wheeler in urban areas of India. To review of literature on customer satisfaction in two wheelers study the consumer perception towards two wheeler bikes At present, 63% of customers are satisfied with the after sales service and 10% are very satisfied with the current after sales service. As he is living in an active environment, his needs will keep getting altered Literature Review on Customer Satisfaction Dr. An average two-wheeler customer can be described as one who is at active stage of development of the organization. The survey was related to the fast-food industry in Taiwan Chapter 2: LITERATURE REVIEW 2. Study shows, customer is loyal to a particular brand because they received a good products and services from the company. [Google Scholar] Matzler K, Sauerwein E. The Japanese company had forecast that it would sell 15. Ronald Mani *Assistant Professor, Joseph School of Business Studies, Sam Higginbottom Institute of Agriculture, Technology and Sciences (Deemed University), Naini, Allahabad (UP) **Assistant Professor(Sr. Objectives: A buyer in general compares the performance of the products they bought with their expectation with regard to satisfaction Capturing a large share in the two wheelers industry, bikes and scooters cover major segment. (Two-wheelers and Three wheelers) • Two-Wheelers The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. This study is significant to distributors of two wheelers and parent companies, as they can formulate after sales service strategies by understanding the present satisfaction level of customers and. Bikes are large variety of two wheelers that are available in the market, known for the most recent technology and improved mileage Indian bikes, mopeds stand for style and class for everyone in India. Literature Review on Customer Satisfaction Dr. High consumer satisfaction leads to greater customer loyalty. Customer satisfaction is important because it shows whether the business is accepted by the market or not. The development of the two wheelers mainly depends on the customer satisfaction. 52 million review of literature on customer satisfaction in two wheelers motorcycles and all vehicles by March top five brands of two wheelers, such as Hero, Honda, TVS, Bajaj and Yamaha in South Coimbatore city. The study projects that customer satisfaction level change with the changes in various factors like evaluating and change during the delivery of vehicles and after sale evaluation 2. 8 per cent) of the respondents have felt that the petrol consumption kinds of assignments is normal. The adoption and acceptance of the idea by customers are essential for success. When a consumer satisfies or dissatisfies with a program or facilities, they are actually influenced by prior expectations regarding certain level of quality 2. The study by Liu, Lee, and Hung (2016) was designed to explore whether the impact of service quality on customer loyalty by means of customer satisfaction was significant. Rao Business 2014 Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations. So, they play an eminent role in providing customer satisfaction. In this paper we found… 11 PDF View 1 excerpt, references background.

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6 per cent) of the respondents have opined that their vehicle give mileage up to 40 km to 60 km. All the customers have different tastes, likes and dislikes and adopt different behaviour patterns, while making purchase decisions According to Anuj kumar kanojia, 2011, i n his article explored the impact of consumer attitude on sales of two-wheeler in urban areas of India. The difference that exists in income, literacy and culture make it a difficult task to Point out the two wheeler customers and his choice of preference. The reviewed literature shows that service quality is the predecessor of customer satisfaction and has a considerable positive influence on it. Service quality is generally understood review of literature on customer satisfaction in two wheelers as the gap between customer expectations and actual experiences after receiving the service The drivers of customer satisfaction and loyalty: cross-industry findings from Denmark. Customer satisfaction is typically defined as a post consumption evaluative judgement concerning a specific product or service (Gundersen, Heide and Olsson, 1996). Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Rural Customers' Attitude and Satisfaction towards Honda Two Wheelers and Showroom Services, Tiruvarur. IRJMST Vol 5 Issue 8 [Year 2014] ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print) A STUDY ON CONSUMER PERCEPTION TOWARDS TWO WHEELER BIKES * Mr. It is considered to be the valuable assets of a business top five brands of two wheelers, such as Hero, Honda, TVS, Bajaj and Yamaha in South Coimbatore city. The survey was related to the fast-food industry in Taiwan said that having satisfied customers is not sufficient, there has to be really satisfied customers. The purpose of this paper is to investigate customer perception and awareness towards environment-friendly electric two-wheelers in Indian Market V. It is the result of an evaluative process that contrasts prepurchase expectations with perceptions of performance during and after the consumption experience (Oliver, 1980).. Great care has been taken in making these suggestions for the improvement of consumer’s opinion. This study is significant to distributors of two wheelers. Increased customer satisfaction leads to decreased customer. There is a high demand for Honda motorcycles in the market, so their supply has to be drastically improved so as to meet the demand of the customer. Customer satisfaction plays essential role for the success of business. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. They conducted a survey featuring 197 respondents to test their hypotheses. 8 per cent) of the respondents have expected the storage space facility for their brand of two wheelers. 52 million motorcycles and all vehicles by March Majority (80. 1, Issue 17 Kano model states that the relationship between the performance of a product attribute and satisfaction/ dissatisfaction level is not necessary linear customer now a days and the customer are more dynamic. Its unrelenting pursuit of customer. Until 1958, API and Enfield were the sole producers. The study projects that customer satisfaction level change with the changes in various factors like evaluating and change during the delivery of argumentative essay prompt vehicles and after sale evaluation An average two-wheeler customer can be described as one who is at active stage of development of the organization. Enter the email address you signed up with and we'll email you a reset link IRJMST Vol 5 Issue 8 [Year 2014] review of literature on customer satisfaction in two wheelers ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print) A STUDY ON CONSUMER PERCEPTION TOWARDS TWO WHEELER BIKES * Mr. Studies have been undertaken whereby it was concluded that satisfied customers are central to the long term success of a business Customer satisfaction is important because it shows whether the business is accepted by the market or not. This is because customer satisfaction has to direct to customer loyalty. Customer Satisfaction towards Honda Two Wheelers: A Case Study in Tirupati D. Objectives: A buyer in general compares the performance of the products they bought with their expectation with regard to satisfaction IRJMST Vol 5 Issue 8 [Year 2014] ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print) A STUDY ON CONSUMER PERCEPTION TOWARDS TWO WHEELER BIKES * Mr. OVERVIEW OF TWO-WHEELERS INDUSTRY A. Therefore, the study two wheelers. Yuvaraju and Rao (2014) have made a study on "Customer Satisfaction towards Honda Two Wheelers: A case study in Tirupati" keeping major objective to find out customers satisfaction level towards.

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Customer satisfaction is an abstract concept and involves such factors as the quality of the product, the quality of the service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service. 2 Customer satisfaction Satisfied customers determine long-term success of business, and the link between customer satisfaction and customer behavior has been well documented in marketing literature. Their needs and preference can be changing as per current scenario. 1 Consumer Satisfaction Satisfaction refers to the fulfillment of an expected outcome that has being experience by someone. In this paper we found that 60%of respondents to know the advertisement of honda bike through media, 90 percent of the respondents were completely satisfied with the review of literature on customer satisfaction in two wheelers mileage …. Arutselvi (2011), in her research paper entitled on, “A study on customer satisfaction. Service quality is generally understood as the gap between customer expectations and actual experiences after receiving the service 3. Enter the email address you signed up with and we'll email you a reset link Great care has been taken in making these suggestions for the improvement of review of literature on customer satisfaction in two wheelers consumer’s opinion. A Study of Customer Satisfaction on After Sales Service of Two Wheelers in Kathmandu Valley Journal of Business and Social Sciences Research (JBSSR), Vol. The factor structure of customer satisfaction: an empirical test of the importance grid and the penalty-reward-contrast analysis [PDF] Customer Satisfaction towards Honda Two Wheelers: A Case Rural Customers' Attitude and Satisfaction towards Honda Two Wheelers and Showroom Services, Tiruvarur. Customer satisfaction is the most important aspect that companies must understand in order to remain competitive and grow, and it is a part of customer experience that exposes a supplier’s behavior. It has the unique distinction of having sold nearly 4 million mopeds the customer service policy business plan highest ever in India. The research was carried out to find the factors which influence customer satisfaction level to a maximum level. It exports its range of products to 17 countries worldwide. Business that is operating in a long-term period is because of the ability to maintain loyalty customers to their brand. 2016 Aina Nindiani1; Mohammad Hamsal2; HumirasHardi Purba3, Product and Service Quality Analysis: An Empirical Study of Customer Satisfaction in a Bakery, Binus Business Review, 9(2), July 2018, 95-103 DOI: 10. They come into the direct contact with customer. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. 5) Growing importance of consumers in marketing:-Consumers occupy key position in modern marketing system.